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This is the key difference between wholesale and retail markets.
Retailers estimate demand before purchasing stock.
Wholesalers connect producers with retailers.
Retailers sell in small quantities.
Wholesalers and retailers help reach consumers efficiently.
Retailers earn through the margin between purchase and sale prices.
Wholesalers ensure goods reach many retail outlets.
Retailers interact directly with consumers.
This is the normal flow of goods.
Wholesalers purchase goods in bulk and distribute them to retailers.
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